<Lecture>
As we move well into a post-covid world, consumer needs and preferences in dietary supplements have shifted and this has stimulated new innovations and launches in the market.
One trend is the shift in new and more convenient ways to take dietary supplements; gummies continue to rise in popularity, overtaking traditional pills and capsules in some categories in North America. Innovative formats such as powders, shots, and candy-like chewable have seen increased use in supplements made for children or people with trouble swallowing pills. Other formats include drinkable shots, on-the-go jellies, and mini-size capsules.
Another important development in the dietary supplement segment is the impact of flavours, especially in new and innovative formats. Understanding these developments will support industry players to better address consumer needs and capture more opportunities in the market.
<Speaker>
This speaker graduated from the Department of Food Science and Nutrition at Ewha Womans University and received a master's degree in functional extract analysis research. Afterwards, she worked at Biofood CRO, managing clinical trials of health functional food ingredients and ingredient registration consulting, and then proceeded with product registration at the dsm-firmenich Korea branch. She is currently in charge of B2B marketing for vitamins and other functional ingredients in the marketing team at dsm-firmenich.