[Brief Introduction of Seminar]
The nutrition and health industry is undergoing rapid change, with growing demand for functional foods and fortified products.
This session explores key market and industry trends observed across global markets, including the Asia-Pacific region. With a focus on consumer behavior, health concerns, and emerging technologies, the session offers valuable insights for both industry professionals and researchers.
[Brief Introduction of Speaker]
Mr. Shawn Lee heads the cross-segment marketing for the health, nutrition, and care business for dsm-firmenich in Asia Pacific, including key segments such as dietary supplements, medical nutrition, and early life nutrition. Additionally, he is responsible for Global and Regional key accounts in the region, alongside digitalization acceleration.
He has more than 20 years of B2C & B2B marketing and business management experience in the food & beverage and health & nutrition industries prior to joining dsm-firmenich in 2023. He has launched leading brands and innovations in more than twenty countries in the Asia-Pacific and Middle East regions and was a pioneer in the establishment of e-commerce and online sales channels in more than ten countries.