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  • 317D

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    Title Detailed Analysis of the Japanese Health Food Market and Consumer Demand
    —Characteristics and Promising Sectors of the Japanese Market Revealed Through Market Research and Consumer Survey Analysis—
    Date 2026.08.26 (16:10∼17:00) | 3F Conference Room 317
    Organization Yano Research Institute Ltd.
    Speaker Tomoyuki Iizuka, Executive Reseacher
    Speaker & Lecture Information

    [Brief Introduction of Seminar]

    Against the backdrop of recent health and wellness trends, the Japanese health food market continues to evolve constantly. This development is driven by the diversification of products addressing a wide range of demands from seniors to younger generations, as well as the solid establishment of the "Foods with Function Claims" system, which allows products to display specific health benefits.

     

    [Brief Introduction of Speaker]

    After graduating from university, they began their career in 1998 at a major Japanese food manufacturer before joining Yano Research Institute in 2003. They specialize in the overall food market, with a particular focus on the health food and processed food industries. Currently serving as the leader of the Food Group, they oversee the department's entire domain.

    They have an extensive track record in feasibility studies for new business ventures, market entry research for foreign companies entering Japan, industry development support for local governments, and market expansion assistance for foreign embassies in Japan.​

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