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    Title Coupang’s Brand Protection Process and Growth Strategy for Healthy Food via Rocket Delivery
    Date 2026.08.26 (15:40∼16:20) | 3F Conference Room 317
    Organization Coupang Inc.
    Speaker Sang pil Hong, Sr.Manager
    Speaker & Lecture Information
    [Brief Introduction of Seminar]

    The Healthy Food category on Coupang is the largest single e-commerce channel of its kind, encompassing Rocket Delivery, Marketplace (Seller Delivery), and Rocket Global (Rocket Jikgu). We will share the response procedures and processes Coupang utilizes to protect brand "trust" (authenticity guarantee) from the perspectives of both diverse sellers and customers. Furthermore, we will present our future direction on how to strengthen partnerships and drive the growth of Healthy Food brands by leveraging the competitive edge of Rocket Delivery in collaboration with our numerous business partners.

     

    [Brief Introduction of Speaker]

    Based on my value-chain experience in the pharmaceutical, bio, and raw material sectors of the health functional food industry, I am currently leading growth as the New Brand Team Leader for the Healthy Food category at Coupang.

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